Canadian vegan fast-food chain Odd Burger is set to make a significant move into the Florida market. The company has revealed plans to establish 40 new locations across the state by 2031.
This expansion is part of a broader strategy following their earlier agreement to develop 20 locations in Washington State.
In partnership with StarMatt, a specialist in real estate and franchise development, Odd Burger will select locations, construct new outlets, and provide ongoing support to franchisees. The collaboration aims to leverage local market knowledge to accelerate growth.
With this expansion, Odd Burger aims to increase its U.S. footprint to 60 locations. The company expressed excitement about bringing their plant-based menu to a broader audience in Florida.
Two Leaders Spearhead Odd Burger’s Florida Takeover
Odd Burger is set to greatly expand its presence in Florida, teaming up with StarMatt Corporation, experts in real estate and franchise development. This initiative is led by Prashant Dalal and Vishal Valsadia, heads of the StarMatt joint venture.
Dalal has notably expanded Odd Burger’s operations in Ontario, where he serves as the area representative. He partners with Valsadia, president of Matti Homes, who brings a wealth of experience in real estate and commercial development.
Together, they leverage their deep insights and expertise to drive Odd Burger’s ambitious growth in Florida, aiming to transform the vegan fast-food landscape in the region.
Expansion Strategy And Market Dynamics
Odd Burger’s approach to expanding into the Florida market involves a meticulous strategy focusing on local market dynamics and franchise development:
- Franchise Development Rights: Odd Burger sells these rights state by state, ensuring representatives understand the specific needs and opportunities of their areas.
- Site Selection and Construction: Representatives like Dalal and Valsadia will lead the process of selecting optimal locations and overseeing the construction of new outlets.
- Support and Growth: Franchise partners receive ongoing support, from training to operational guidance, ensuring each location maximizes its potential.
- Revenue Sharing: Area representatives benefit financially through a share of franchise fees, development fees, and ongoing royalties, aligning their success with that of the overall brand.
CEO’s Vision
As Odd Burger embarks on its ambitious expansion into Florida, the enthusiasm from the top is palpable. James McInnes, co-founder and CEO of Odd Burger, shared his excitement about the company’s growth prospects.
“We couldn’t be more excited to start expanding into the Florida market,” McInnes remarked, emphasizing the strategic importance of this new venture.
He expressed great confidence in the partnership with StarMatt, describing it as a cornerstone for success. “We are very fortunate to have such a strong partnership with StarMatt, and we are confident that they will be successful in expanding into the Florida market,” he added.
Future Growth
Odd Burger’s expansion into Florida is just the beginning of its plans to deepen its roots in the U.S. market. With 60 locations already in development under the new franchise agreements, the company aims to build a substantial national presence.
This move aligns with their broader vision of making plant-based eating more accessible across the country. The success of their expansion strategy, focusing on local expertise and solid partnerships, positions Odd Burger as a frontrunner in the fast-growing vegan fast-food sector.
